Portfolio
Instrument Design Workshop
Produced a workshop at IDEO exploring the frontiers of musical instrument design and fabrication. The workshop featured guest speakers from ROLI and LEGO RoboLab Kits, a hardware and software kit used for rapid prototyping.
Students from Berklee College of Music and MIT collaborated over the course of an afternoon and built mini robotic instruments. The LEGO kits provided a large solution diversity, acting as a springboard to inspire discussions around the future of timbre, feel, and design of an instrument.
iHeartMedia: Becky G, Jason Derulo, Tinashe
Teamed up with Degree Deodorant and iHeartMedia to produce #EVERYMOVECOUNTS campaign, focused on the idea that movement isn't just about fitness. The more you move in everyday life - at concerts, with friends, or performing on stage - the more meaningful experiences you create.
We turned this into a reality through the Move With The Music Series: three Lightwave enabled concerts that celebrated the unique connection between an artist and an audience. The artists were given custom devices that tracked and analyzed movement in real-time and compared the data to audience engagement levels. Fan energy powered live visuals at each show which was streamed online via iHeartRadio (including Time Square billboard with J. Derulo).
Media coverage: PR Newswire, People, BuzzFeed
NCAA Final Four
Lightwave partner Unilever tasked us with the challenge of evolving their relatively small NCAA sponsorship into meaningful opportunities to radically increase their share of voice. We took advantage of arguably one of the most anticipated sporting events of the year to try and quantify the impact fans in the stadium have on the outcome of the game.
Our team integrated a custom platform at NRG Stadium to monitor crowd engagement levels in opposing fan sections. 200+ student fans wore tech-enabled wristbands which tracked movement and energy levels in real-time. The data was processed and used as original content during and after the game, producing a 300% increase in engagement above social benchmarks.
Media coverage: Forbes, Slam Magazine, Men's Fitness.
MIT Hacking Arts
Hacking Arts is a 3-day festival held annually at the MIT Media Lab. I joined the founding team in 2013, launching the first ever conference exploring the intersection of art, science, technology, and entrepreneurship. In 2015-2016, I scaled the event as the director to a premier platform for artists, technologists, and entrepreneurs to connect from around the world.
To date, the conference draws 700+ attendees and 200+ hackathon participants. Our team has partnered with major companies including Sonos, Google, Time Warner, and Artsy etc in addition to producing influential acts Ryan Leslie, Young Guru, Brooklyn Ballet, and Ralph Farris of ETHEL String Quartet.
Media coverage: MIT News, The Atlantic, TechCrunch.
The Loft Sessions
As a session player, I perform regularly both live and in the studio with many talented musicians. The Loft Sessions was launched as dynamic artist discovery platform providing students/alumni at Berklee with an opportunity to showcase original work across a series of curated YouTube videos.
The project amplified over time, from initial recordings held in a small loft space to collaborations with The Boston Pops and The Museum of Fine Arts Boston. Our flash-mob performance at the MFA Boston was a viral sensation, drawing over 200K views overnight and breaking across local and national media.
Media coverage: The Boston Globe, Boston Magazine, Mic.
Red Bull Studios NYC
I conceptualized and executed the first ever collaboration between an emerging group at Berklee and the renowned Red Bull Studios in New York City. DSJR (now Migrant Motel), a Lollapalooza endowed band, were given an all-expenses-paid for studio lockout with multi-platinum record producer Chris Tabron. The group also received mentorship and an exclusive interview with KCRW radio-host Anthony Valadez.
See full coverage and exclusive feature here.
beIN Sports: The Soundtrack of Copa America
The project beIN The Beat was a collaboration between bein Sports and BerkleeICE. I participated in the Hacking Futbol event and won first place with my team. Born at the March hackathon, our team was given the opportunity to build a music platform and launch it during the 2015 Copa America Summer Tournament.
Our site featured original songs, chants, and videos created by Berklee musicians. Later, anthems for each country were added. To engage fans, the site allows anyone to upload their own song, chant or video related to Copa America or one of the teams competing in the tournament. Additionally, the project enlisted music tech company AudioCommon to enable fans to play producer by mixing the stems of selected songs into unique mixes of their own.
See beIN the Beat website and Huffington Post coverage.
