Summary
We worked with Degree Deodorant to evolve their relatively small NCAA sponsorship into meaningful content opportunities to radically increase their share of voice.
Our team deployed custom wristbands and stadium-wide ambient sensors to track movement and audio levels in real-time. Collectively, these metrics allowed us to better understand how excited, tense, and passionate fans were.
Media coverage: Forbes, Slam Magazine, Men's Fitness.
Role: Associate Producer, Operations Assistant