Overview
Degree, the world's first deodorant activated by movement, as part of their commitment to motion-focused research and innovation, wanted to launch a Degree MotionSense Lab, a pioneering online hub to provide movement analytics of athletes, performers and fans.
We brought the idea to life through Degree Women and iHeartRadio "Move with the Music" concert series, celebrating the unique connection between an artist and an audience.
Becky G, Jason Derulo, and Tinashe were given custom wearable devices that tracked and analyzed movement in real-time and compared the data to audience engagement levels. Fan energy powered live visuals at each show and content was live streamed via iHeartRadio (including Time Square billboard with J. Derulo).
Media coverage: PR Newswire, People, BuzzFeed
Role: Associate Producer, Operations Assistant